⭐ The Standard of Website Excellence

Your site has a score.
Now find out what it means.

The A1 Score™ is the definitive measure of your website's health — combining speed, SEO, accessibility and best practices into one authoritative grade that tells you exactly where you stand.

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What makes up the A1 Score™
⚡

Speed & Performance

How fast your pages load, how quickly content appears, and how smoothly users can interact — the factors Google weighs most heavily in rankings.

25% of score
🔍

SEO

Meta tags, crawlability, heading structure, link quality and all the technical signals that determine whether Google can find, understand and rank your pages.

25% of score
♿

Accessibility

Whether your site works for everyone — including users with disabilities. Google treats accessibility as a quality signal, and it directly affects your reach.

25% of score
🛡️

Best Practices

HTTPS security, clean code, no vulnerable libraries, proper image ratios and the technical hygiene that builds trust with both users and search engines.

25% of score

Every grade. What it means.
What it's costing you.

Six grades. One honest verdict on the state of your website.

A1
90–100
Exceptional — The Gold Standard
Your site is performing at the highest level. Speed is excellent, SEO signals are strong, accessibility is thorough and your technical hygiene is clean. You are in the top tier of websites on the internet. There is always room for refinement, but your fundamentals are exemplary.
Top 5% of websites Maximum search visibility
A
80–89
Excellent — Near Perfect
Your site is in excellent shape and well ahead of most of the competition. A few targeted improvements stand between you and A1 status. At this level, gains are often incremental — but the difference between A and A1 can still mean measurable improvements in ranking and conversion.
Strong search performance Minor refinements needed
B
65–79
Good — Room to Grow
Your site is solid but there are real improvements available. A B grade means you are likely leaving some search traffic on the table and your users may be experiencing occasional friction. Addressing the flagged issues could push you to A or A1 — and that jump is absolutely achievable.
Above average Fixable issues present
C
50–64
Needs Attention — Losing Ground
A C grade is a warning. Your site has meaningful issues that are actively affecting your search rankings and user experience right now. Visitors are likely bouncing before your content loads. Google is likely ranking competitors above you. This is the grade where action matters most.
Below average Rankings at risk
D
35–49
Poor — Significant Problems
Your site has serious technical problems that are costing you visitors and revenue every day. Slow load times, broken SEO signals and accessibility failures compound each other. Competitors with better-optimised sites are capturing traffic that should be yours. Urgent fixes are needed.
Significant traffic loss User experience failing
F
0–34
Critical — Immediate Action Required
An F grade means your site has critical failures across multiple areas. You are almost certainly invisible to Google for many searches, your load time is driving visitors away within seconds, and your site may have security vulnerabilities. Every day without action is a day your competitors pull further ahead.
Critical failures Immediate action needed

What a bad score is costing you

These are not hypothetical numbers. They are the measurable, documented impact of poor website performance.

53%
of mobile visitors leave
if your page takes longer than 3 seconds to load. Google's own research. Half your traffic — gone before they read a word.
7%
conversion drop per second
Every additional second of load time reduces conversions by an average of 7%. A 5-second site converts at half the rate of a 1-second site.
Top 3
results get 75% of clicks
If your score is holding your ranking back, the traffic going to position 1, 2 and 3 is traffic that should be going to you.

The four pillars of your score

Every A1 Score™ is built from four equally-weighted categories, each powered by Google's Lighthouse engine.

25%
⚡

Speed & Performance

The foundation of everything. A fast site ranks better, converts better and keeps visitors engaged.

First Contentful Paint (FCP)
Largest Contentful Paint (LCP)
Total Blocking Time (TBT)
Cumulative Layout Shift (CLS)
Render-blocking resources
25%
🔍

SEO

The signals that determine whether Google can find you, understand you, and rank you above competitors.

Meta descriptions & page titles
Crawlability & robots.txt
Link text quality
Mobile font sizing
Structured data
25%
♿

Accessibility

Over 1 billion people live with a disability. An inaccessible site shuts them out — and Google notices.

Colour contrast ratios
Image alt text
Form label clarity
Keyboard navigability
ARIA attributes
25%
🛡️

Best Practices

The technical hygiene that makes your site trustworthy, secure and future-proof for both users and search engines.

HTTPS & secure connections
No vulnerable JS libraries
Console error-free
Correct image aspect ratios
Content Security Policy
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What grade is
your site sitting on?

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